Sacrilege!!
Pretty much every single day of my life, except when I’ve been poorly or abroad, at some point I’ve eaten a couple of rounds of toast and Marmite. Mmmm, crisp golden toast, slathered with creamy butter, topped with a thin scraping of the most deliciously savoury edible glue ever made. Bliss. Marmite is essence of savoury and an instant trip back in time, to to nursery teas with boiled eggs and toast soldiers.
It also gives me a little warm glow of Britishness every time I go to the Dirk Van Den Broek supermarket and see Marmite on the shelf, a small, black glass bottle of home with the familiar red and yellow label, assuring that England is still there and still attached to its Victoriana.
One annoying thing about Marmite, though, is that, no matter how hard you try, crumbs always get in the jar. This doesn’t detract from the Marmite experience , it adds to it. Crumbs in the Marmite jar are traditional.
But a bunch of wusses with no sense of history have complained. The result ? A squeezy Marmite bottle. What? Sacrilege! How dare they! 140 years of crumby history, thrown away on the whim of some crazed marketing droid at Unilever? And what will primary school children do for paste jars now? First it was potted meat jars, now this. However will the nation’s children hone their elite collage-glueing skills, with no paste jars?
I don’t know how Unilever can look themselves in the face, the philistines. Some people have no respect for tradition Now I’m going to have start hoarding the glass jars of Marmite before we’re compelled to buy the squeezy bottles.
Typical dealers, get you hooked and then up the ante. Feeding off our addiction, that’s what they’re doing. Bastards.
Read more… Marmite British Food Marketing
