This “news” article on what grocery stores should do to attract more men is not only written in that annoying business p.r. language, but also seems to make the case American men are oafish helpless morons the moment they step into a store:
Many men have difficulty finding items, forego buying rather than risk purchasing a substitute for an item on the grocery list and hesitate to ask for help if they can’t find an item, Putnam said in her report.
“They never ask for help, except maybe from the butcher, but they always say they never had problems finding anything when the cashier at the register asks,” she said.
[…]
“They were great at picking out the stuff that they bought before. It’s the new stuff, or something new and different that a manufacturer is trying to promote, that they have trouble with,” said Putnam, who walked along with men as they shopped as part of her study.
Men also tend to bristle at the overwhelming number of choices in grocery aisles, with the cereal aisle being one prime example, Putnam said.
“One guy I thought was going to have a nervous breakdown in the cereal aisle,” Putnam said, adding that this man, in his early 30s, worked the night shift as a police officer in a dicey part of town and was otherwise used to stressful situations.