The mass marketers call it for Obama – this illuminating post from Advertising Age, (courtesy of a commenter at the Guardian) lauds his campaign for it’s ‘360-degree strategy’ in selling the candidate to ‘millenials’, ie my kids. The money shot:
[…]
Mr. Obama’s packaging might discomfit older generations, who may think of themselves as immune to mass marketing. But it is “no problem” for millennials, whom Mr. Howe sees as averse to chaos and unpredictability (a trouble spot for both the Hillary Clinton and John McCain campaigns), and are “very comfortable with a very smooth brand that has minimal turmoil.”
[My emphasis]
Those Crystal Pepsi types at the Democratic Convention made an excellent political point.
The time for change is now, and the choice is clear, crystal clear. CRYSTAL PEPSI! It’s like drinking hope. For us, Crystal Pepsi is freedom in a can. Our platform is based on peace, love, and Crystal Pespi. Down with war, up with Crystal Pepsi. For us it’s not about politics, it’s only about Crystal Pepsi. This is a movement that we can all get behind, it unifies us to our very core, Crystal Pepsi. The foundation of America is Crystal Pespi! [sic]
