Tech as Jewelry: Future Treasure or Just Plain Tacky?

The Richmond and Twickenham Times:

A specialist Balham firm has created the world’s most expensive hearing aid, cast in solid 24-carat gold and encrusted with 220 diamonds.

The revolutionary aid means even aging hip hop aficionados, reeling from years of overexposure to deafening bass beats, can get help for their hearing without looking like they are signing up for the blue rinse brigade.

But the hearing aid, declared the world’s “blingiest” by maker P C Werth Ltd of Nightingale Lane, does not come cheap – retailing at £25,000.

However for that money you don’t just get gold and diamonds.

The aid comes with a handy remote that allows wearers to tweak it’s settings to maximise its performance in various situations. It also uses the latest Widex digital technology.

Specialist jeweller Barry Moule had to be called in to help create the unique device. He said: “Though I have produced exotic items such as jewel encrusted mobile phones in the past this is the most unusual project in my career.”

Whether you think that’s exceedingly cool or in gross taste is entirely a matter of political and aesthetic perspective. I’m ambivalent: on the one hand it can be seen as a symptom of wastefulness in a society drunk on conspicuous consumption; on the other a triumph of craftspersonship.

But then there’s the human cost of obtaining the precious metals and stones (there’s a reason they’re precious, it’s the expense in lives of getting them out the ground) which is being disregarded in the cause of fashion. Then again, I’ve always loved the sheer artistry and miniaturised craftsmanship of serious jewellery and precious metalwork; Amsterdam is full of antique jewellery shops and artisan jewellers and sometimes I just have to stop and stare at the sheer knockout beauty of some of it.

I’m also firmly in the camp of beauty and utility in everyday objects and these are everyday objects, absolutely essential daily objects in the case of the hearing aid. If you’re going to have it on your body all the time, why shouldn’t it be beautiful? At least all that bling gives as lifechanging item like a hearing aid it’s due.

I have to consider the cultural and historical component, too: it’s an antique of the future. Gold and precious stones survive death, disaster and the fall of civilisation – a golden thread, so to speak, through history. A cache of jewellery found in a remote wilderness can be the key to a whole lost people. It’s also portable money, which has got to be a consideration in such dicey economic times.

So I seem to have argued myself into approving of the bling hearing aid, if a little sick that that so much stupid money is sloshing around loose. But then there’s these:


Swarovski crystal headphones.

And these:


Swarovski crystal iPod headphone earrings>

Now that is just tacky.

If bejewelled hearing aids (IMSHO) are cool but Swarovski crrystal headphones are tacky, then where does that leave those massively expensive mobile phones? Those are starting to scale the heights, or should it be the depths, of pointless blingery. Take the Vertu, for example:

I don’t know what those say to you but to me they say “more money than sense”. There are any number of gold, platimum and jewel-bedecked mobile phones available for the well-off with no taste, but most, like the Vertu, are all fur coat and no knickers, more effort and expense having been expended on the outside than the actual phone itself. Who wants a lousy bog-standard Nokia, even if it is slathered with all the bling there is?

But now there’s a blinged-up mobile that costs a whopping – wait for it – $1.3 million dollars.

…the price is totally based on the looks of the phone. The phone, which is made by a Russian, has been embedded with diamonds on its left and right border. There are diamonds even on the keypad of the phone. There are total of 50 diamonds. Each one is a blue diamond of 0.5 – 2 carat. The phone is completely made from platinum with logo and button’s made out of gold. The phone has been introduced in the market by the company “Ancort”.

The Liberace of cellphonesmine) to pop out every time the damned thing rang.

It’s all very well tech looking pretty, but if it doesn’t do what you need then it’s a pointless waste, no matter hope envious it makes your shallow fellow billionaires. But then making your shallow fellow billionaires envious and poinlessly wasting expensive resources does seem to be the entire and only point.

Life During Wartime: The Wonder Room Years

Of course! A Wonder Room! Perfect! Because more shady squillionaires throwing money around and rubbing our faces in it is just what a divided country at war on two fronts needs…

As reported approvingly in the Independent’s media & advertising section today:

From the Wonder Bra to the Wonder Bar, Trevor Beattie has come up with a lovely new campaign to promote what sounds like quite possibly London’s finest (and most expensive) shopping experience.

Can’t give them any marks for timing, launching this campaign as they have just as the money markets are in meltdown and the private equity barons find they’re not quite as rich as they thought they were. If I was the account manager for this campaign I might be questioning my team’s zetgeist-surfing ability and maybe cutting off their access to the company basketball hoop until they shape up.

Selfridges is opening a Wonder Room (complete with bar), which will sell some of the most luxurious watches, jewellery and gifts in town. The £10m project is the biggest in-store initiative the retailer has ever launched, and Beattie McGuinness Bungay is advertising its riches using hand-written cards placed in local newsagents’ windows. The cards are “wanted” ads, for example: “Wanted: one golden fleece (L or XL). Please contact the Wonder Room, Selfridges.” Or: “Wanted, 1 breeding pair of unicorns.”

“Wanted: one honest prime minister” might’ve been more apposite. That really would be a Wonder worthy of a Room.

Apparently the campaign is the biggest use of newsagents’ media ever.

What, ever? Really? More than the ongoing “French teacxher gives strict lessons?” campaign? Somehow I doubt it: and on the moral level I find the prostitute’s ads to be vastly more honest and appealing. Megamedia pretending to be grassroots, yeah, that’s really legal, decent honest and truthful.

It’s also an amusing stunt, ably backed by some beautiful, embossed press inserts (using the same copy lines) in glossy mags and newspaper classifieds. There will be a special 3D poster site built on London’s showcase Cromwell Road, too.

The print ads are lovingly designed by the French illustrator Florence Manlik and, though it’s gloriously silly, the campaign’s already generating some buzz.

Amusing to whom? Yes, I can imagine what the six quid-an-hour office cleaners on their way to work at 4am think of having this obscene wealth pushed in their faces everywhere they go. Buzz is putting it mildly.

I could pick apart the elements of this campaign as silly and divisive ad infinitum, I could even call it obscene, but the fact remains that it wouldn’t be happening if there weren’t a market for Selfridge’s overpriced tat amongst the war profiteers, corporate raiders and asset strippers that infest London like cheese-mites. They’re all eager to show off their latest vulgar bauble to their equally loathsome friends and hangers-on in London ‘society’ and the government all of whom are hoping for a little trickle-down of their own. Little fleas have smaller fleas…

That these unaccountable, parasites are in the ascendant, even at the heart of government, leeching off the country, conspicuously consuming even as the working classes are fighting and dying abroad to support their lifestyles and poor famiilies fall ever farther behind (all enabled, aided and abetted Mr Prudence, Gordon Brown) – now that is a real obscenity.

Ugly Shoes, Clever PR Stunt

I’m all for innovation in fashion and this is very clever but frankly I find these convertible stiletto/driving shoes just plain ugly.

Sheila’s Heels
Driving heel

Sheila’s Wheels launch Sheila’s Heels – a driving shoe for ladies that goes from flat to heel at the push of a button…

Besides looking glam – we don’t know about you but aesthetics always top our list when we’re cruising the M25 – the design concept is aimed at those 11.5 million women drivers in the UK who put themselves and others at risk by wearing the wrong footwear when they’re behind the wheel.

“Stilettos, sling-backs and strappy sandals aren’t the sensible choice when it comes to controlling a car,” says Jacky Brown from Sheila’s Wheels. “Our Sheila Driving Heel design could provide safety-conscious female motorists with the ultimate driving shoe – allowing women to wear a safe flat shoe whilst driving, and a fashionable heel once they are out of the car.”

Unlike your average pair of Jimmy Choos, Sheila’s Heels won’t get scuffed at the back – the heel tucks up and into the shoe – and won’t get caught under the pedal, thanks to the flat shoe option.

more…