The problem with almost every isekai story is that the first episode wants to bore you with all the unnecessary details of how their protag-kun managed to be reborn/transported/trucked into his new world. Around 40 Otoko no Isekai Tsuuhan understands that all you need to do is turn up the Strauss, do a almost dialogueless montage and let your audience figure it out for yourself:
The rest of A middle Aged Shopper in Another World is less impressive, reverting to the main isaki anime first episode, with the protagonist establishing himself in his new world. What sets him apart from other isekai series is that his cheat power is being able to use his favourite web shop in this new world, rather than being able to summon dragons or whatever. Which means that after he reaches civilisation, we follow him getting started as a merchant. In the process, because he gave her candy and drew her portrait, he also got to shag the cute maid from his local inn, which is the other thing that sets him apart from the usual sexless isekai protagonists.
This is the sort of series I like to watch weekly: nothing special but entertaining enough. The animation and designs are good enough not to be annoyed by it and this will make for a decent palate cleanser between more demanding series.
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