Love Live has always been queer

At the end of a long thread full of examples of Love Live being explicitly gay, Andrea Ritsu asks:

When the “gay subtext” begins to take up more space than what regular text is there, maybe it’s time to reevaluate exactly what something has to do to count as “gay” to you.

Love Live has always suffered from its reputation as being aimed at male otaku looking for waifus, which to be fair, is part of its fanbase. But those are far from its only fans. In Japan, the fanbase is split roughly equally between men and women. Overseas, it’s likely that female outnumber male fans, with a large part being queer fans, drawn to the series especially because it’s hella gay; take a trip through the AO3 archives if you want proof. As Andrea’s thread shows, this appeal wasn’t coincidental. Love Live was queer from the start.

Which is why it hurts when even a mostly positive article about the franchise at Anime Feminist has paragraphs like this in it:

Both groups have attracted legions of adoring fans both in Japan and around the world, and you probably won’t be surprised to learn the core target demographic is straight men. Our birthday party for Nozomi painted a different picture, though. There were some men in attendance, sure, but a little under half of us, including the host, were women—and queer to boot.

This paragraph is representative of the article as a whole, which consistently reiterates that Love Live is aimed at straight male otaku but that suprisingly, it has gotten a large female/queer following nevertheless. Reading the article, you get the impression that the queerness in Love Live is a) accidental and b) a subversive reading of the franchise. This does a disservice to both Love Live‘s creators and its queer fans. To its creators because it implies that none of them knew what they were doing. To its fans because it implies they’re intruders in a fandom not actually meant for them.

We should get out of the mindset that any queer content in our Japanese anime is there only by accident, especially when there’s tonnes of evidence to the contrary. Demoting all queer content as “subtext” there for enlightened western fans to discover is a bit insulting to the original creators. It also reinforces the idea that any queer content is invalid, not real. With Love Live in particular the queerness was baked in from the start and has been only made more explicit as the franchise evolved.

Similarly, if you insist a franchise is aimed at straight men, than any fans which do not fall into that category are not legitimate fans. We should get rid of the idea that things are strictly “for men” or “for women” when we rightfully mock that idea when talking about pink screwdrivers or over the top macho moisturisers. Companies have their demographics to aim at, but that doesn’t mean we should indulge them in that crap. If only because it omits those who are neither male or female, but as said, also because it invalidates those fans you decide are the wrong gender to enjoy something. (As a personal aside, it’s also annoying if you decide all the things you dislike about a franchise is because it’s aimed at people like me. Lesbians can enjoy pinups too.)

WOW WAR TONIGHT — D4DJ First Impressions

Whether you would like D4DJ first Mix depends entirely on how much you like the song in this cut from the first episode:

D4DJ first Mix is basically Bang Dream, a computer animed series tied to a mobile rhytmn game, but instead of high school girls in bands it’s high school girls DJ-ing. CG anime can be hit or miss, but this series is one of the better ones. You can see it in the dance scenes.. Idol and idol adjecent series have long used CG for dance sequences of course, in frex Love Live or Aikatsu. what you usually see is that these use stock facial expressions that never quite match the actual dancing. Not here. Rinku, the blonde girl dancing at the end reacts to the music, her expressions matching her dancing. A small detail perhaps, but noticable.



It’s been a long time since I have been as obsessed with a song from anime as I am with this one. It’s been stuck in my head ever since the first episode and all through the second I was anxiously waiting for its return. Turns out WOW WAR Tonight us actually an old pop/house song from 1995, a number one hit in Japan for H Jungle with t, orginally a sort of synthesizer electropop ska beat with an unironic “jungle is massive” shoutout in the middle. Apparantly it has remained popular enough to get a cover version by Korean girl group AOA a few years ago. (That cover is very different from the version used in the anime, but worth watching because AOA sure is pretty.)

D4DJ first Mix‘s plot is simple. Blonde girl Rinku is new to DJ-ing and electronic music but has a natural sense for it and Maho, the girl through which eyes we saw Rinku dance, is the veteran who teaches her the ropes. So we get a bit of DJ 101 as Maho explains various things to Rinku, while the latter’s enthusiasm fires up Maho into taking a chance on her. It’s a well trodden formula but executed well. The series doesn’t pretend Rinku can just pick up DJ-ing and respects the craft that Maho puts in it. A bit of a Pet Shop Boys/Erasure situation: the serious musician supporting the flamboyant lead. They form a good pair, though we know from various clues in these first two episodes they won’t stay a pair for long. In all this has been excellent and I’m looking forward to the rest of the series. My own quibble, and it’s a big one, is that none of the songs used had been subtitled, something that always annoys me with music anime. Get it sorted.

Happy birthday Macross 7

Today is the 26th anniversary of the first broadcast of Macross 7.

I first watched it a decade later, in late 2003 or early 2004, when If irst got bandwidth and downloaded dubious sourced avi files or worse and burned video cds from them to play on my first dvd player, not having a dvd burner yet. (I only finished the series in 2016, having found much better sources since.) Every time I hear that opening, I get an overwhelming feeling of nostalgia, remembering that first time watching it and the sense of wonder it exhuded.

I really need to rewatch it.

Maesetsu! — not meant to be funny — First Impressions

Opening the first episode of your series with your protagonists doing an air band version of your opening song at the cultural festival is one thing. Following that up with the main protagonist doing a painfully impression of one anime character imitating another anime character imitating the automatic closing doors of the Tokyo Metro is quite another.

And then the rest of the episode is mostly spent chewing over this failure of a standup routine. The sheer audacity of Maesetsu! had me breathless. None of this was funny by the way, but then I don’t think it was meant to be. Maesetsu! — apparantly the Japanese name for warm up comedians at television shows and such — is about the lives of a group of friends trying to become standup comedians, but that doesn’t mean this is a comedy. Nevertheless, the comedic timing of this scene, if not the skit is impeccable. It’s clear that if this series wants to do comedy, it can. It just choses not to for now.

Deep diving into a joke that will never be more than chuckle worthy at best is a strange way to start a series. Almost as strange as starting it with a five minute digression in how to eat a chocolate cornet. There’s something very Lucky Starish about Maesetsu! indeed. Not only is the manga version drawn by Yoshimizu Kagami, Lucky Star‘s creator, but you may have also recognised the voice of the teacher at the end of the video. Yes, that’s Hirano Aya, Konata’s voice actress listening to a bad imitation of her character doing a bad imitation of another anime character doing an imitation of the automatic closing doors of the Tokyo Metro. Brilliant.

Another thing I liked about this first episode was that I felt like we were dropping in on an established group of friends. There weren’t the usual first episode scenes of characters introducing themselves to each other even though they’d been friends for years. As in the scene above, you get to know them through how they interact with each other. Again, not unlike how Lucky Star did back in the day. Red haired Mafuyu is the ideas woman; blue haired Fubuki tries to implement them. Here they are refining their routine. Mafuyu suggests Fubuki should pause momentarily before responding to her gag. Cue five long seconds of Fubuki doing exactly that. Still not funny, but again not meant to be.

Judging from the first episode this will be a talky series. The character designs are neat, slightly softer and rounder than we’ve gotten used to. But that’s about it for visual appeal. It’s mostly people talking to each other. If you need something to happen on the screen at the same time, this probably isn’t a series for you.

Mundane Magic — Flying Witch

It takes a good ten minutes of the first episode of Flying Witch to actually show us a flying witch, and it’s done with a minimum of fuss:

Those first ten minutes are spent following Kowata Makoto as she travels from Yokohama to a small town in Aomori deep in the countryside, where she’s going to live with distant relatives as she enters high school. She’s picked up from the bus stop by her cousin, Kuramoto Kei, who still remembers how bad she is with directions from the last time they met, six years ago. While Kei and Makoto are immediately comfortable with each other, this is not the case with Kei’s little sister, Chinatsu. Especially after Chinatsu catches Makoto talking to her cat. She mellows out a bit though once she guides Makoto to the local shopping center and she’s treated to a donut. And then Makoto spots a line of brooms in the DIY centre and this scene happens. A magical moment, but a thoroughly mundane one. Especially when you compare it to similar scenes in Kiki’s Delivery Service or Little Witch Academia, Makoto’s first flight is a thoroughly subdued affair.

This is the strength of Flying Witch, treating magic and witchcraft not as something separate from everyday life, but instead having it rooted firmly in mundane concerns. Unlike most anime with magic in modern settings, it isn’t treated as something that has to be kept a secret. Witness the casual way Makoto landed herself in front of Kei when he was talking to somebody she didn’t know. Luckily it turned out to be Kei’s childhood friend Ishiwatari Nao, who took it all in stride. While Chinatsu is full of wonder of being able to fly and doesn’t stop laughing about it, Nao just has to pinch herself once. It’s not the last time Makoto will surprise her like this. While Kei is largely used to it and Chinatsu takes to witchcraft like a duck to water, Nao’s role is that of the straight man, having to put up with Makoto’s antics.

Nao is wonderful, and the best part is that there’s no hint of romance between her and Kei. Nor between Kei and Makoto. If there’s any chemistry, it’s between Kei and Akane, Makoto’s elder sister, but even that is more being comfortable around each other than anything else. There’s no romantic tension or subplot here whatsoever. Nor is there any fanservice. Or rather, no overt fanservice. No creepy camera angles, comedy gropings or excuses to have a swimsuit episode.

What further sets Flying Witch apart is how much it revolves around family rather than school life. Much of the series takes place either in or around the Kuramoto family home, or has Makoto going on outings with Kei, Chinatsu and Mao. Both Mao and Kei have their own lives as well and aren’t always present, though Chinatsu is. But then Chinatsu had quickly decided she wanted to be a witch herself. What makes this a rarity in anime is that Kei and Chinatsu’s parents are also frequently around. Not in any major role perhaps, but like how you’d expect to see your own parents at the weekend or in the evening.

Flying Witch‘s setting is super nostalgic for me by the way. I come from the same sort of backwater agricultural region here in the Netherlands, with all of my father’s family being farmers of some sort. (While he himself was a civil servant, farming’s still in his blood so he’s still running a Corbyn style allotment at 71.) The Kuramoto home has that same mingling of working and living spaces that I remember from visiting the family on Sundays, the same sort of slightly oldfashioned shabby chicness. Even the way Kei’s father has a much more heavier Amori accent than either his wife or children feels familiar. I bet any money that it’s the mother that does the book keeping. The village as well seems familiar, not as outrageously pretty as anime sometimes wants to showcase the Japanese countryside. Reminds me of those small villages in northern France you might ride through on the way to the actual tourist areas.

That groundedness makes the magic in Flying Witch look natural, but that doesn’t mean it lacks sense of wonder. As the series progresses, the magic the non-witch characters are exposed to can sometimes be amazing, sometimes frightening, as is the case with Chinatsu here. No matter how mundane Makoto’s use of magic is, there is a sense of larger powers slightly beyond the sight of ordinary people. There is never a sense of sustained dread however; the magic here is mostly benign. The way in which the series slowly reveals that larger world of magic while Makoto and her family go about their daily business makes this an excellent example of iyashikei. I enjoyed Flying Witch when it first aired and rewatching it only made me like it more. An underrated gem.