Had the movie been more like the the trailer it would’ve been more successful. But having just watched it on the BBC tonight I understand why it was such a box office failure. Boy did this drag, mainly out of the misguided desire to put a framing story around it. It also doesn’t help that John Carter himself is a huge dick during most of the film and an incompentent dick at that. Or that the story itself, that of the reluctant hero unwillingly learns to fight for a greater cause than his own greed, is so predictable.
All of that is fixable though. Cut out everything in the first fifteen-twentyfive minutes until Carter is chased by Apaches into the cave with the portal to Mars/Barsoom, tighten up some of the running to and fro once he’s on Barsoom and with the Tharg, cut at least some of the “Carter gets angry, gets in a fight and gets his arse kicked” scenes, then end the movie with him calling himself John Carter of Mars. That should cut out at least half an hour of tedium and puts the focus back on the fighting and the great setting. Edgar Rice Burroughs’ Barsoom is a great place for a spectacle film, but not if you load it up with tedious extras.
I’m not sure why Disney felt it necessary to make the film the way it did, why it didn’t just film A Princess of Mars, but it’s such a shame because it could’ve been a great sci-fi romp. When it does gets going it’s a great movie to watch. The CGIed Tharg look great, the Martian technology looks cool and the low gravity jumping looks fun. A missed opportunity.