Netflix Genesis Evangelion

The news that Netflix had picked up Neon Genesis Evangelion for streaming was greeted as good news by most people, but some were a little salty:

“Honestly, Netflix is willing to significantly overpay for something like [Evangelion] and outbid anybody by multiples, no matter what their ROI is,” Fukunaga tells Polygon, shortly after Netflix announced that it will distribute the mid-’90s classic. “I’m 100-percent sure that we’d have done a much better job brand-managing it and turning it back into what it was.”

You know for whom it’s an unalloyed good that it was Netflix, not Funimation who picked this up? Anybody living outside the States who now actually get to watch it. Also also, it’s not true the DVD has been unavailable for years: 17 euros gets you the entire series, though you’ll have to parlai Francais to read the subtitles. A bit of unconscious US bias coming out there in that article.

Those quibbles aside, as well as the fact, like B0bduh pointed out on Twitter, Evangelion doesn’t really need marketing under anime fans, Fukunaga has a point that Netflix will very likely not market it as well as his company would’ve done, but there’s a reason for this.

Netflix is fundamentally uninterested in catering to anime fans. Not even Anime Strike levels of uninterested in what anime fans want, completely uninterested. What Amazon wanted to do with Anime Strike was to create a premium channel for a niche audience to be able to charge them more for the favour, but they didn’t put enough time, money and attention in it for it to even have a chance to succeed and when they realised another episode of Not Actually Top Gear would be a better return on investment, they cancelled it. Netflix doesn’t want to serve niche audiences at all: they want to be television.

Calvin running to his televison: pander to me

Not a particular channel, or station, they want you to use it the same way you used to watch television: zonk out and keep watching. And it doesn’t matter what you watch, as long as you keep watching. Sure, they have their prestige projects, but for the most part they’re just looking for any content they can shuffle at you to keep you watching. Which is why Netflix treats anime the same as any other tv series and dumps it all in one or two bunches for you to binge watch. And again, the way it’s presented, listed along all the other things the holy algorithm thinks you want to see, shows they don’t want you to consume it as anime, but as a Netflix show. For Netflix all of this is business as usual; that we see it as some huge threat is due to how small the anime watching audience still is in Europe & America. Netflix can afford to pay relatively huge sums for its series because it’s still so much cheaper than buying live action shows.

Which is annoying if you’re an anime nerd like me, having to wait weeks or months to get a series to show up so you can watch it legally (other not so legal options are available). Not to mention that the way we tend to watch and discuss anime, it takes an exceptional series to get some buzz going in the community — last one to manage that was Aggressive Retsuko, which actually came out in Japan in late 2016 and only got track here in 2018. Series, even good series get lost among the noise of seasonal watching and having a zillion new series coming out each time.

But really, that is a minor quibble. Because there’s one huge advantage to anime on Netflix, that nowhere else can do (or do as well): it gets non anime watchers to watch anime. There’s Aggressive Retsuko for example, which had a lot of ‘normies’ tweeting about it as well as anime nerds, because the humour and subject (work frustration) touched a nerve with people. There are series like Little Witch Academia or even Glitter Force, watched by kids along with the usual Disney or other kids shows. At least some of those kids will go on to become interested in anime as its own thing and if not, at least they got to watch some good shows.

Having Neon Genesis Evangelion show up on Netflix can only be a good thing therefore. It means it’s available both to the people who watched it back in the days but drifted away from anime and wouldn’t be caught dead at funimation.com and to a new audience, for who it’ll hopefully be a great new discovery sparking an interest in watching more of that stuff, just like it did some twenty plus years ago.

This is the first post in this year’s twelve days of anime challenge. Tomorrow: You would call She-Ra your waifu if she’d been in an anime

(01) the ultimate anime Christmas movie

This was supposed to be a post about what I wanted to see in anime in 2018 — in short, Crunchyroll to get its thumb out and actually sub openings and endings — but fuck it, this is about Tokyo Godfathers because damn this is a movie everybody really needs to see.

Tokyo Godfathers: the moment of discovery

Like most people, the first Satoshi Kon movie I watched was Paprika. Tokyo Godfathers had been on my wish list for several years to watch at Christmas, but I never got round to it. Until today, when I had a three hour train journey to fill and a laptop loaded with anime. What would be more fitting on Christmas Day than this movie?

Tokyo Godfathers starts on Christmas Eve as three homeless people: Gin, an alcoholic, Hana, a trans woman and Miyuki, a teenage runaway, find a baby in a garbage dump. Instead of doing the obvious thing and handing her over to the nearest police post, the three take her “home”, mainly on the insistence of Hana, who always wanted to be a mother. After a night getting Kiyoko — as Hana has named her — to eat and sleep, the next morning Hana persuades the other two to look for Kiyoko’s mother.



What follows is a series of misadventures that are connected together by a series of coincidences and accidents, as in the fragment above. The ultimate coincidence is of course the homeless trio finding the baby in the first place. Normally such a string of incidents and coincidences would’ve bothered me, but the movie sets them up early and cleverly enough that this wasn’t a problem. As Hana puts it, Kiyoko is a child gifted by god, while the explicitly Christian opening to the movie, when the homeless trio attend a Christmas service to get free food, already telegraphs that there will be miracles here. And of course, a good Christmas movie always depend on a little bit of magic to get things going.

Tokyo Godfathers is a horribly sentimental movie, but the sentimentality fits. Everything works out, everybody gets some sort of happy ending, a reconciliation with their past and where it not for me watching this in the train, it would’ve had me ugly crying most of the way through. This never felt cheap or theatrical, as it was earned, through the Gin, Hana & Miyuki themselves, their backstories as well as their actions. Each time they let their better side guide them, they get rewarded for it.

Tokyo Godfathers is also incredibly funny, like when that ambulance out of nowhere crashes into the chemist, but also in the character acting. Just look at the way Gin and Hana run in the clip above and how it fits their characters and is funny in its own right. The exaggerated reactions and movements of the characters keep things funny even in the most melodramatic scenes, yet are grounded in their character. So Hana at all times is overly correct in her feminine way of moving and her mannerisms, which are exaggerated in a dramatic chase scene like the above.

This is such a clever, intelligent movie that I feel I’ve only scratched the surface having seen it once. It has enormous heart as well, which is why it’s such a good Christmas movie.

This is the twelfth and final post in this year’s twelve days of anime challenge.

(02) Unexpected gems

Yes, that title is indeed a pretty obvious reference to Houseki no Kuni: who knew that a CGI anime about genderless almost immortal gem people could be so good?

Houseki no Kuni: more Cinnebar blushes please

But that’s only one of several surprisingly good anime series that came out this year. Kemono Friends was the first and perhaps most surprising of these, a wonky looking CGI anime about cute animal girls that turned out to have not just excellent writing, but heart enough to melt the most cynical anime fan. A very pleasant surprise at a time when heart was something sorely needed in the real world. A heart warming experience right during the coldests, dreariest months of the year.

Two more series I had no expectations for whatsoever were Tsuki ga Kirei and Just Because, romance series which went for realism in their romance. Both had strong characters who weren’t tied to the usual romcom stereotypes, while the writing had the courage to go slow on the development of the romance. It made for a very different sort of anime romance story.

18if: Wizard of Oz

18 If was a series that was easy to overlook, but for me was one of the best series of the Summer season. The biggest problem with it was that the overall storyline, of a guy stuck in dreamland having to rescue girls from Sleeping Beauty syndrome, where they’re stuck in their own private dream worlds The strongest episodes were those where the nominal protagonist was barely present or only as observer, when the focus was on the girl’s own story. The series wasn’t afraid to change its anime style frequently to suit each story, so it’s easy to think of it as an anthology and not pay too much attention to the overall plot.

gamers: love polygon

Gamers was great because it looked like it would be a typical school club series, where the geeky loner protagonist is invited to the gaming club by the school’s beautiful idol, only for him to politely reject the offer. It then turns into one of the best cringe comedies I’ve seen in anime, as everybody misunderstands everybody and everybody thinks everybody else is in a relation with somebody other than they’re actually are. It gets so bad you have the characters themselves drawing up love diagrams to keep everything straight. It’s rare that a comedy anime makes me laugh each episode, but Gamers! did it.

Animegataris: hating on itself

Animegataris also started out as a seemingly ordinary school club series, this time based around the love of anime and for about nine episodes we got that, before it all became one giant glorious meta mess as things became a bit too anime. Even before that transformation it was already delightful, in how positive a vision it had of anime, going beyond the usual consumerism of otaku baiting series and not neglecting international fandom either, by both introducing a Chinese fan as well as showing how the shared love for magical girls shows had made another character friends in the American high school she went to.

So while you think that it couldn’t happen anymore, what with online news and fansites dissecting all info coming out of Japan and simulcasting delivering shows as they’re aired there, but there were still plenty of shows that came out of the blue this year, not just for me, but for most anime fans. It can only be good if anime creators can still surprise us like that.

This is the eleventh post in this year’s twelve days of anime challenge. Tomorrow: looking forward to 2018.

(03) Disappointing sequels

This year saw a lot of even better sequels to already excellent series. KonoSuba 2 was even funnier than the original, Shouwa Genroku Rakugo Shinjuu moved back to the present and put everything we learned in the first into doubt again while Sangatso No Lion‘s new season is killing at the moment. But we won’t talk about those here. This is for the disappointing sequels.

Seiren: depravity in my pants

And I don’t mean something like Rewrite S02: if the first season was a shit storm, why get disappointed in the second? Nor do I mean slightly under par follow-ups to classics like the latest Symphogear, which was decent enough but didn’t live up to the insanity factor of previous series. Since I’m probably the only person that hated the tournament arc in Boku no Hero Academia I won’t even mention that. Even Seiren, spiritual successor to Amagami, though disappointing, is not something I want to talk much about. Other than to note that put too much emphasis on reproducing the latter’s weird fetishes and not enough on the romances.

Kino killing fighting sheep in the final episode

No, what I mean with disappointing sequels is a series like Kino no Tabi, though technically a remake of the original 2003 series rather than a sequel. For this series they got the fans of the light novels to chose their favourite stories to adapt, which didn’t help with the coherence of the series and then adapted them in the blandest way possible. Most of the charm of Kino’s adventures was lost this way, while there were whole episodes without Kino even showing up other than in cameo. It wasn’t bad, it just wasn’t what I wanted or expected from a new Kino series.

Virgin Soul: Nina blushing was cute though

Worse though was Shingeki no Bahamut: Virgin Soul. The original Shingeki no Bahamut: Genesis was a cheerful fantasy adventure, which, because it was adapted from a mobile game, had low expectations hung on it when it first came out, but which turned out to be something special. It wasn’t perfect, as every time the series returned to its nominal plot rather than focus on the misadaventures of Favaro and Kaisar it became a bore. The new series, by focusing on a new protagonist just living her life in the capital, at first seemed to avoid that particular pitfall, but that only lasted four episodes, if that. From then on it’s all about the struggle against Lord Charioce, who plans to destroy both demons and angels to create a new world for humanity.

Both the plot as the villain I found boring and obnoxious, especially because the latter always won whatever his opponents threw at him. At every turn, he turned out to be one or two steps ahead, effortlessly dealing with the latest plan the heroes came up with. I got so bad I stopped watching from episode eighteen: I still got the last seven episodes to watch. The worst part of it is that Nina, our protagonist, has a crush on him, which doesn’t change once she knows of all his loathsome deeds and plans for genocide. I got the feeling the series was working towards his redemption, and I couldn’t deal with that.

This is the tenth post in this year’s twelve days of anime challenge. Tomorrow: unexpected gems.

(04) MMO Junkie is rape culture

Two guys stalk an ex-coworker in order to get a date from her.

MMO Junkie: joking about sexual assault is always hilarious

Really, wasn’t this supposed to be a relatable cringe comedy about a woman in her thirties quitting her job to become a NEET and play MMOs, perhaps with a bit of online gender swapped romance? How did it get to this?

MMO Junkie: meet uncute

In hindsight things had begone to go wrong since the second episode. In the first episode our protagonist Morioka Moriko, had started in a new MMO role playing as Hayashi, a male knight. She met up and quickly became best friends with Sakurai Yuta, a guy role playing as Lily, a female healer, though neither know of the other’s gender switch. In the second, after Hayashi and Lily had spent the whole night playing together, Morioka literally runs into Sakurai going to the convenience store. She passes out and wakes up with him having taken her to the hospital. When she texts him later to thank him for his help, he asks her out. Which seems a bit iffy: how often do you hit on women you’ve accidentally knocked unconscious?

MMO Junkie: stalking is fine

That could’ve been forgiven, but the third episode opens with Sakurai asking his co-worker about Morioka, as they had worked at the same company, having already stalk^w researched her enough to find this out and find the training manual she had written. Dodgy enough, but then the co-worker tells about the time he caught her crying on the phone, which, yeah. Remember that at this point Sakurai doesn’t know anything about Morioka, or that she’s Hayashi; she’s literally just a woman who he ran into in the streets, nothing more. Even his co-worker Koiwai calls him a stalker at this point, though as the next episode proves, he’s just as bad.

MMO Junkie: Kowai is aggressive

Or perhaps even worse, as he coincidently runs into Morioka at the supermarket, recognises her and talks her into a date. Koiwai is the most problematic character in the series: aggressive, manipulative and not above gaslighting Morioka if it gets results. That he does it for a noble cause, to get Morioka and Sakurai together is no excuse. The scene in this episode where he basically pressures Morioka in going for drinks together was painful to watch and not in a good cringe worthy way. It just came across as low level harassment rather than something romantic. He uses his past acquaintance with her and her admission that she’s jobless and a NEET to browbeat her into accepting, where she herself feels she has no right to refuse.

MMO Junkie: defenceless

Episode five and six is where it all came to a head for me. In episode five Morioka prepares for her date with Koiwai, asking advice from Lily online, as Hayashi, with neither of them yet knowing who they are in real life. However, because of what Hayashi tells Lily about his date, the latter does begin to suspect he is Morioka. When she goes on her date and Kowai doesn’t show up, she thinks she has mistook the day it was supposed to take place. However, it’s strongly hinted that Koiwai had actually set her up. I got the impression his plan all along had been to skip out on his date, to give Sakurai a chance to “coincidently” run into her and go out with her instead. An impression reinforced by how much he talked Sakurai up when Koiwai went on his date with her the next day. Which lead to the sending of the text message and photo as shown at the top of the post. It was at this point I stopped watching the series, as the combination of Koiwai gaslighting Morioka and the rapey text he sent was just too much.

MMO Junkie: no self confidence

One other thing that bothered me about episode 4-5 needs mentioning too. The clerk at the supermarket Morioka shops at had noticed that she was always buying internet money for use in the MMO she played as Hayashi. He talks to her about it, learns who she is then reveals he’s actually her guild master. Which in itself is not a problem, but he then uses this to hassle her a bit about her on and offline life. All with the best of intentions, but still. This is a recurring theme in the middle episodes of the series: he, Koiwai, Sakurai all know more about Morioka than she does about them. Sakurai knows or suspected that she was Hayashi since episode five, but only tells the truth about himself at the end of episode eight. This information disparity means Morioka is continuously in the dark about their true motives. It doesn’t help that she’s already suffering from a low self esteem and has a lack of confidence in herself. You could imagine a Morioka in real life might’ve been devastated to find out that her online confidante was actually the man who was romantically pursuing her. There’s a trust issue here that’s never really resolved.

MMO Junkie: despite everything, a happy end

The series improves a lot from episode seven onwards. Sakurai struggles to match his attraction to Morioka with his knowledge that she is Hayashi, then learning in episode seven that she was also his best friend in a previous MMO. When he finally confesses the truth about him being Lily to Morioka in episode eight, things can finally move ahead and the last two episodes is where they finally and slowly start to develop their relationship, with some last minute meddling by Koiwai. This part was actually quite sweet but came a bit late for me after the unpleasantness of the middle episodes. I get the strong feeling that the writers just didn’t know how to get Morioka and Sakurai from being online friends without knowing the other in real life into a proper relationship, other than to use a hefty dollop of romcom coincidences and third party manipulation by Koiwai, who conveniently knew them both. It’s a pity, because there’s so much you could do with an online relationship moving beyond friendship into mutual attraction and something more, the slow discovery of the “real” person behind the MMO character. Both Morioka and Sakurai are perfectly sweet, innocent cinnamon buns, so it’s vexing that the series had to manipulate them this way to get them together.

This is the ninth post in this year’s twelve days of anime challenge. Tomorrow: disappointing sequels.