Supporting small business is important, but Amazon won’t ask you if you’re buying X-Men for your boyfriend every week. I’ve lost count of the women I know who stopped going to comic shops after being hit on or patronized too many times.
That small aside from a story about online harassment in video gaming perfectly illustrates the challenge the socalled mainstream comics industry has created for itself. Like videogaming, comics culture is steeped in rightwing victim culture, where you convince yourself both that you and your hobby are horribly oppressed and bullied by the jocks, the popular clique, riajuu and that your particular brand of pop culture is superior to what the brainless masses consume because they don’t spent their Wednesday evenings waiting for the new issue of whatever The Avengers is called this week. So you get a culture and industry that bemoans the fact that nobody loves comics anymore, but resents any step made to make people feel welcome. In fact, people seem to feel personally insulted if others enjoy the wrong sort of comics, as this fortuitous tweet demonstrates.
Buying comics online, either digital or in trades, is so much nicer than having to make that weekly trek to some dingy hole to spent anywhere from three to five bucks (usually converted 1 on 1 or even worse into euros) for something that won’t even take you a decent bout on the crapper to read.