Proof that DC Comics still does not get Alan Moore, even twentyfive years after Watchmen:
However, DC Comics co-publishers Dan DiDio and Jim Lee said, “Watchmen is the most celebrated graphic novel of all time. Rest assured, DC Comics would only revisit these iconic characters if the creative vision of any proposed new stories matched the quality set by Alan Moore and Dave Gibbons nearly 25 years ago, and our first discussion on any of this would naturally be with the creators themselves.”
It also shows the essential inability of DC to sell comics any other way but by constant regurgitation of characters, concepts and series, on the monthly superhero pamphlet model. That Alan Moore would want to stay far away from this, that his approval cannot be bought even with the rights to the original series, is both unsurprising and understandable. Watchmen needs no sequls, prequels or side projects: everything Moore and Gibbons had to say about it was said in the original series, which was a product of the time and place it was produced and anything else that will be done in its name will only lessen the original.
Can you imagine a Jim Lee or Dan Didio greenlighted Watchmen project, written perhaps by Darwyn Cooke or a Garth Ennis or Mark Millar (and I don’t honestly know what would be worse: Cooke’s fauxstalgia let loose on Watchmen or the inevitablity of Ennis or Millar going for a Rorschach prison rape “joke”), drawn by whoever is the to-go guy for dark, moody serious superheroics. It would be awful, but still sell on the scale of what DC did to Milestone, with what was a great attempt to create modern superheroes for a properly multiracial America has been folded into the DC mainstream to function as spear carriers and capeholders for old, white supermen.
DC will use up the Watchmen characters because that’s the only thing DC knows how to do, though often they don’t even know how to make effective use of them. As Tim O’Neill points out, this is the main failing of both Marvel and DC, because that’s what their business models are build on. With their comics mean selling points now being their ability to be turned into succesful summer blockbusters (and the continuing sale of pamphlets and deluxe hardcovers to aging fanboys a nice sideline) this has only gotten worse. DC doesn’t just want Watchmen 2: the comic, it wants Watchmen: the Saturday morning cartoon.