The political commercial shown above was made for the provincial elections last Wednesday, by a CDA candidate who was put on a normally unelectable place in his party’s election list. It shows a man and woman together in bed, the woman asking the man what his tattoos mean. He answers he doesn’t know but just likes how they look. The woman answers that she would never put something on her body she doesn’t understand and tells him she has a tattoo too: cue closeup of her bum with the CDA logo on it…
It led to a bit of controverse (the CDA not being a party much given to using sex to sell itself) but it got the guy noticed enough to get him elected. Sex sells, even in elections normally ignored by the great unwashed.