She-Ra is a magical girl

She-Ra and the Princesses of Power is a maho shoujo show. Discuss.



And no, it’s of course not just because of its transformation scene, though it is very much a magical girl transformation, but everything around it. It’s rooted in friendship and optimism and rock solid belief in the idea that nobody is wholly evil in the same way that Precure is. It centers female characters in the same way maho shoujo series do; there’s fighting and defeating the bad guys but there’s also balls and being jealous because your friend is hanging out with somebody else and other such traditionally feminine coded concerns. No wonder all the sad cat piss men and fanboy fascists hate it.



It’s not like they’re actual fans of the original series. The sort of crybaby fake fan who throws temper tantrums about “SJWs ruining animation” wouldn’t have been caught dead watching something so covered in girl cooties as the eighties She-Ra. Commercials don’t lie: this was always aimed at girls and Noelle Stevenson and her team just revamped it for 21st century girls. In other words: queering it the hell up, which a certain kind of narrowminded fanboy always has troubles with. To be honest, I can’t actually remember all that much about the original She-ra or He-man, but I certainly got the impression that especially the latter was never 100% straight anyway. It’s all so tedious and boring to whine about it now it’s a bit more explicit. Have to hand it to the crybabies though, without their tantrum I might have missed this and that would’ve been a shame.

Because the truth is that the new She-ra is really great, taking something that was meant to sell toys and lavishing the same care and attention on it that e.g. Toei does on Precure. The story sparkles and has genuine wit, the characters are great and it’s such a pleasure to see body types other than teenage supermodel: all the characters look like people you could see walking around town. Even Scorpio. What’s more, while the Horde is evil and the princesses are the force of good, all of the individual Horde members who have gotten screen time are more than just evil for the sake of evil. More than a few actually seem rather …nice? It helps of course that most of their evil is rather abstract after the first two episodes: it would be bad if they won but the status quo isn’t all that bad. It’s a kids show after all.

Sometimes anime can do subtle

Anima Yell is this season’s obligatory low calorie slice of moe series, but then it did this:



It’s not often you have a proper coming out scene in an anime series at all, let alone one not directly aimed at an LGBT audience. And though you could quibble over the fact that the high school girl coming out here is in love with a woman who’s a second year college student, this is still a step forward for LGBT representation in anime. Not treated as a joke, not done as subtext, no tittelation, just a girl gently correcting her classmates’ assumption that she’s in love with a boy. And slightly worried doing so. A nice moment of seriousness in a series that so far has been almost exclusively gag orientated, especially managing to do this without over dramatising it.

Japan needs tasty fish is the least of your problems — First Impressions

Congratulations anime! You managed to catch up to early seventies Lois Lane women’s lib stories:

Sora to Umi no Aida: battle of the sexes

Sora to Umi no Aida is yet another anime based on a mobile game and all it had to do was to translate its gameplay of going fishing in outer space using mythological beings as bait into another cute girls doing cute things show, but instead it went for a sort of pseudo feminist angle. So now it’s 2018 and we have an anime that features a plot seventies DC Comics would’ve found a bit patronising. Women are just as good at fishing in space as men, so let’s make our show undercut its message at every turn by making the women into incompetent harpies. It is painful watching this, seeing time wasted on this asshat when we could’ve had some good yuri going on. I know Japan has a reputation for being ‘backward’ when it comes to feminism but this is absurd.

Sora to Umi no Aida: all the fish disappeared from the ocean

So the idea is that one day in the future all the fish suddenly disappeared from the oceans and now Japan needs to satisfy its craving for tasty, tasty sushi by fishing outer space fish. It’s a stupid, absurd premise and if this series had glorified more in its stupidity rather than go for some battle of the sexes subplot it might’ve been fun; instead it’s just boring.

My Beelzebub can’t be this cute — First Impressions

Beelzebub-jou no Okinimesu mama presents the biggest mood of 2018:

Beelzebub-jou no Okinimesu mama: I want to go back to my room and become a ball of fluff

Fluffy is a good description of Beelzebub, both the series and the titular character, who is an adorable, laid back girl who likes nothing better than to stay in her room to sleep nude in bed surrounded by fluffy animals. She’s also the ruler of Hell in absence of Satan and this gap is causing her assistant Mullin (or Murrin as the audio seems to have it) some problems. To be honest, they’re partially of his own making. If he’s that quick to take offence at seeing Beelzebub naked, he shouldn’t have barged into her bedroom, no matter how late she was for that important meeting.

Beelzebub-jou no Okinimesu mama: she likes to sleep in the nude

So that sort of sums up Beelzebub-jou no Okinimesu mama: a fluffy, low energy, relaxing series with a bit of innocent fan service and some sort of romantic plot in the offering between the laid back Beelzebub and her overbearing assistant, all set in a very comfy version of Hell, resembling some 18th century Ruritarian kingdom and feels more like well, Heck at this point. Presumably future episodes will introduce some of the people seen in the opening theme and we get more romances to fill out the story a bit. I rather they do, as I’m not a big fan of the dynamics between Beelzebub and Mullins on display here. The child like ruler who has to be coaxed into doing their duties by their long suffering secretary or assistant is an anime cliche, but it’s a bit dodgy, especially when mixed with romance. Mullins comes over more as a concerned father than a possible lover, while Beelzebub is a complete airhead, who gets her way by pouting and being cute, rather than as a competent ruler of, well, Hell. Having the male underling teach the female ruler her job is never a good look. It’s sort of a mirror to the competent woman make it her life’s work to look after and clean up for the genius bloke who can’t be trusted to look out for himself. It’s infantilising.

So this seems squarely aimed at blokes who like to watch cute anime girls frolic, as long as they’re not too threatening, and who’d also like a little bit of romance mixed in. If I’m honest, I enjoyed the episode but if they do want to push the romance angle, I hope the relationship between Beelzebub and Mullins can be a bit more like that between two adults.