Charlie Brooker takes on the scummy invisible Children campaign



That whole Invisible Children/Kony 2012 campaign is the worst case of “what these people need is a honky” style of activism. It’s overtly simplistic, revolves more about the activists’ egos than about the supposed cause they’re supporting and it all looks a lot like a scam to get money out of idealistic but gullible people. That the director of the video is an Evangelical Christian fits with the m.o.; Evangelical Christians are masters of the fake charity.

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