Is diversity killing Marvel sales?

Short answer: no. Long answer:



Good gods do I hate most of what Marvel has been doing in the 21st century, from the debased widescreen storytelling to the shitting on everything its characters stand for, but what it has done right is providing space for more diverse superhero comics, both character and creator-wise. I stopped being a regular comics buyer, let alone a superhero floppies buyer since, well, the start of this century and getting a view of what the industry is like a decade and a half later I’m glad I did. Everything this dude listed as being more of a problem than Marvel pushing diversity is shit I’ve already seen in the nineties, then secondhand in the naughties, just more chaotically and more intensive. Pushing more titles, an obsession with events, an overwhelmingly short term focus at the cost of a long term vision: we’ve seen that all before. It’s just the speed that’s different.

The end result is a constant churn that just zaps all of my will to invest time and effort into the Marvel Universe — and I’ve been a Marvel fan for thirty years now. Best I can do currently is reading the “fringe” books: the Hawkeyes and Ms. Marvels that do new things at the edges of the Marvel universe, but even these get weighted down by events and extraneous shite. What I wouldn’t give for having a gimmick of just having twelve issues of a series coming out in a year with the same creative team, without crossover events or other crap cluttering it up.

None of which has much to do with diversity and its supposed flaws. Diversity is actually, as any fule should know, Marvel’s greatest selling point. Every time a white, male hero is replaced by a hero of colour, a woman, or both, it’s an immediate attention grabber in the way “the death of…” stories were in the nineties. Each new diverse hero creates immense goodwill among non comics readers, if done right because there’s such a hunger for heroes that look like America in the 21st century, Trumpian backlashes nonewithstanding. And if only Marvel could have a coherent, respectful way of marketing this diversity and not let it be buried under an avalanche of shite only diehard floppy readers care about, things like the Miles/Gwen romance would set the world alight, rather than being a one-week wonder…

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